A huge number of consumers still prefer purchasing over the outlet to shopping online through e-commerce sites. Usually, this is for one reason: conservative customers still feel secure purchasing at a shop because they walk out with the product which they came to the retail outlet for, unlike when purchasing in e-commerce websites where they are made to wait for the product to be shipped without the assurance of this ever happening, right after they left their credit card details and completed the transaction. For this reason, buyer feedback is needed to tie loose ends and provide some assurance.